It's not the fact that this train case is made out of natural hemp and cotton or that it uses recycled PET liners that makes it attractive. Nor is it the fact that the ink is non-toxic....and I can't say the idea of Alicia Silverstone having designed this bag makes it any more attractive. Nope.
This stylish bag represents so much more. This Eco Tools bag that debuted last week at a press breakfast I attended signifies something that is key to every consumer (and what every company should strive for): affordable eco consumption. Eco Tools believes "why sell a product to reduce the carbon footprint if no one is going to be able to afford it anyway"?
Purchasing power means everything, but if you can't purchase a product that supports a cause you are passionate about (whether it's Chantecaille's marine missions or a Coach bag for Cancer) then what's the point?
Eco-Tools is making affordability without compromise their mission with this beautiful well-built bag that retails at $14.99 (avail Target, Walmart, and other major retailers). It's just nice to see someone like Alicia Silverstone catch on to a good thing. ;)
p.s. it's even cuter in person.
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