So here it is in a nutshell:
Just how far is the 1st amendment (the freedom of speech) allowed to go when it comes to making organic or natural claims on products?
Dr. Bronner's Magic Soaps is currently suing several offending personal care companies. The lawsuit demands these companies "either drop their organic claims or reformulate away from main ingredients made from conventional agricultural and/or petrochemical material without any certified organic material."
Bronner's thinks the only way to take hold of this unbridled industry is through litigation since the FDA does not regulate products before they enter the market. Controlling first amendment rights may seem unamerican, but at least litigation isn't. (LOL).
As a side note I would like to remind everyone that there are two sides of the coin.
In a free market where women want what genetics can't provide and will pay any price for it.....don't be upset that companies have delivered it. Some of it has been snake oil, but overall they have held up their side of the deal. But warning:results can come at a sacrifice to your health and your skin.
For those that declare you want natural, please remember that this sector of the industry is still in it's infancy! Do your homework! Natural can be irritating to the skin or may be disguised as something else.
The other side of the industry didn't happen overnight, don't expect the natural or organic sector to perform well in the beginning either!
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